<aside> 🚀 By Caolan Kennedy, Optima Digital

</aside>

Table of Contents

• Leave your ego at the door
• What is segmentation?
• How to create a segment?
• 10 Core Segments
  • 1) Engaged (60/90/180)
  • 2) VIPs
  • 3) Nearly There
  • 4) Cross-Sell Segment
  • 5) Interest-based segment
  • 6) Churn- Risk Segment
  • 7) Location-base
  • 8)  Holiday shoppers segment
  • 9) Paid Advertising
  • 10) Unengaged (60/90/180)
• Conclusion

In a world where the average person receives countless emails each day, the true challenge for marketers lies in standing out from the clutter.

This doesn’t mean using click-bate subject lines with no relevance.

You need to connect with your audience on a personal level.

This is where the power of segmentation comes into play.