<aside> 💡 By Caolan Kennedy, Optima Digital
</aside>
We use this framework to help leading e-commerce brands skyrocket revenue and scale through email marketing.
Having an effective email marketing setup should be a priority for any brand selling direct-to-consumer (DTC).
Use the 4 areas highlighted below as a starting point:
👉 Sign-up Forms: Utilise the perfect triggers on both mobile and desktop, along with leveraging offers. 💡
👉 Pre-Purchase Flows: Uncover the core pre-purchase email flows that every business needs to drive conversions. Don't let potential customers slip away – capture their attention and guide them towards a purchase using these core flows! 💼
👉 Post-Purchase Flows: Discover the key post-purchase emails that will turn customers into raving fans. From order confirmations to upsells and referrals, you'll learn how to keep the momentum going even after the sale. 🎁
👉 Campaign Mastery: Master the art of email frequency and segmentation. Use these techniques to strike the perfect balance, ensuring your campaigns are engaging, personalised, and drive results. 🎯
P.S. If you own or manage an e-commerce business and would like to scale through email, let's book a call.
You can DM here or book a call here: https://calendly.com/caolan-optima/15min
Sign up for my weekly newsletter: https://optima-digital.ck.page/newsletter