<aside> 🚀 By Caolan Kennedy, Optima Digital

</aside>

This article with cover the following:

✅ Understanding the Welcome Series

✅ Triggering the Welcome Series

✅ The Goals of a Welcome Series

✅ Crafting an Effective Welcome Series

✅ 7 important steps to include

✅ How to customise your Welcome Series

✅ Case study of ‘ABC Skincare’

Introduction

The Welcome Series is often an untapped opportunity for many direct-to-consumer brands.

As someone who specialises in email marketing, I have audited numerous brands and witnessed the potential that lies within this automation.

However, I’ve also seen the other side of the coin. Really successful brands with weak flows and irregular campaigns leave hundreds and thousands on the table.