<aside> 🚀 By Caolan Kennedy, Optima Digital

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Outline:

• Introduction
• The importance of an effective pop-up
• A/B Testing
• Different offers to test within your pop-up
• How collecting zero-party data will enable you to personalise your flows
• Collecting SMS subscribers through your Pop-up
• Pop-up optimisation case study
• Conclusion

Introduction

Research shows that, on average, only 3% of visitors convert the first time they visit your website.

That means a whopping 97% are leaving without purchasing.

Goodbye. Adios. Au Revoir.

Whichever language you choose, they’re gone.