This blueprint for Quality Control when sending individual campaigns.

<aside> 💡 Follow the below step-by-step checklist to ensure there are no mistakes.

Brief Summary:

• Mobile/Desktop
• Segmentations
• Subject/Pre-header
• Copywriting
• Design
• Discounts
• Other

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At Optima Digital, we run multiple 7 figures DTC brands email marketing. It’s crucial to have strict quality control.

Campaign Checklist

• [ ] Desktop checked for errors
• [ ] Mobile checked for errors (no extra images, sections)
• [ ] Segmentation final check
  • [ ] Is this email previous buyers etc? You may need to exclude them
• [ ] ALT Text on ALL Images correct?
• [ ] Subject line & pre header text
  • [ ] Double check spellings ‘plural etc’
• [ ] Crossover check
• [ ] Calendar check
• [ ] Smart sending is disabled
• [ ] Subject/Pre-header (typos and final decision made)
• [ ] Final copywriting check (dates within the copy align? 🚨)
• Type date into Google (does it match)
• [ ] Final design check
  • [ ] Layout
  • [ ] Links within buttons
• [ ] Is there discounts? (If no coupons - please skip )
  • [ ] Yes
  • [ ] No

If yes, I have checked that:

• [ ] Coupon is valid
• [ ] Length of coupon
• [ ] Specific products & collections are correct within
• [ ] All links across email working
• [ ] % is correct
• [ ] Static coupon
  • [ ] Correct & working - Is the name relevant to the specific email