<aside> 💡 By Caolan Kennedy, Optima Digital

</aside>

Seeking fresh ideas to skyrocket your e-commerce revenue? Look no further! 🚀

We’ve driven over €3.5 Million in email-attributable sales for industry-leading brands.

Today, I am giving access to a chart of our 24 most profitable campaign ideas across different behaviours.

Whether you're targeting existing customers, VIPs, or potential buyers, this graphic has got you covered💡

When sending email campaigns, the goal is to provide value. You should be developing a relationship with your email subscribers. These should NOT be a sales tactic to make a quick buck.

Instead, focus on:

👉 Education - How to guides and valuable product information.

👉 Storytelling - Why you do what you do and how the brand came to be.

👉 Social proof - What do your existing customers say about your product.

👉 Behind the scenes - Provide a sneak peek into the inner workings of your business.

👉 VIPs - Speak to your loyal customers and roll out the red carpet.

A good rule of thumb is an 80/20 split. 80% value and 20% 'sales' emails.

Feel free to like and share this post with fellow e-commerce enthusiasts and help them boost their revenue too!